Recycled silver • 18K gold • Hypoallergenic • Jewelry with meaning
ZOE HOOP is a Scandinavian jewelry brand founded in 2019, creating sustainable and meaningful jewelry in recycled sterling silver and 18K gold—designed to carry faith, hope, and love in everyday life, and inspired by the Bible.
Each piece of jewelry carries a story, created to remind you of what truly matters.
The name ZOE HOOP reflects our core. ZOE means life. HOOP represents circular thinking—the belief that everything is connected.
What we create impacts people, the environment, and the future—from the artisans who craft each piece to you who wear it.
ZOE HOOP was founded by designer Caroline Johansson, with a vision to unite faith, design, and purpose.
Every piece carries its own encouraging meaning, inspired by the Bible.
This makes each design more than something you wear—it becomes a daily reminder of hope, faith, and love.
Our jewelry is created to carry a message—and for many, it is also a reminder of God’s presence in everyday life.
All ZOE HOOP jewelry is created with care—for you and for the world around us.
We use:
This means you can wear our jewelry every day—with comfort, confidence, and peace of mind.
By choosing recycled silver and gold, we reduce the need for new mining and contribute to a more sustainable jewelry industry.
For us, sustainability is holistic—where both people and the environment matter.
We collaborate with carefully selected manufacturers who meet high standards in:
Behind every piece of jewelry are skilled artisans—people with experience, pride, and dreams.
When you wear ZOE HOOP, you are also part of something greater.

Each piece is created through genuine craftsmanship, where multiple steps and skilled hands come together in a carefully refined process.
It is in the meeting of design and craftsmanship that each piece comes to life—with precision, quality, and care in every detail.

Since its launch, ZOE HOOP has received a warm response from customers around the world—something we carry with deep gratitude.
We are also honored to have been featured in international fashion magazines such as Vanity Fair and British Vogue.
Our founder, Caroline Johansson, has also been invited to international events, including multiple occasions connected to the Super Bowl in the United States—experiences that reflect how ZOE HOOP continues to grow beyond Scandinavia.
ZOE HOOP is more than jewelry.
It is faith in everyday life.
It is a circular way of thinking.
It is hope you can wear—every day.
All jewelry is delivered in our custom-designed jewelry box, Trinity, created with the same care as the pieces themselves.
Looking for a piece that carries meaning?
Discover our collections for Women and Men —designed to be worn close to your heart every day, or given as a meaningful gift.
We believe every choice matters.
Let’s be part of changing the world for the better—one piece of jewelry at a time.
Want to go deeper into our journey, our faith, and our work?
Read more on our blog.
Thank you for being part of ZOE HOOP 💛
What is ZOE HOOP?
ZOE HOOP is a Scandinavian jewelry brand creating sustainable, faith-inspired jewelry designed to carry hope, love, and meaning.
Is ZOE HOOP jewelry sustainable?
Yes, all jewelry is made from recycled sterling silver and recycled 18K gold, with a focus on ethical and sustainable production.
Is the jewelry hypoallergenic?
Yes, our jewelry is made from skin-friendly materials suitable for everyday wear.
What does ZOE HOOP mean?
ZOE means life, and HOOP represents circular thinking—the idea that everything is connected.