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Late one night in January I received a voice message on ZOE HOOP’s instagram from the YNS Live podcast host Julien Hahn. She said she was broadcasting live during the Super Bowl week in Los Angeles and wondered if I would like to attend a Luncheon with the NFL ladies and if I would like to have a pop-up shop there selling my jewelry.

 had a Zoom meetingwith Juliet and the organizer Cynthia Zordich, the founder of the NFL Thread organization (like LinkedIn for NFL wife’s) to talk details. They were convinced that my Christian jewelry would fit perfectly at the event because many of the players' spouses were believers.

After I had consulted with God, my husband, and my California raised friend Pamela, I realized that this was a fantastic opportunity for ZOE HOOP.

One and a half weeks later I was in Santa Monica, LA with my friends Lizette (from Sweden) and Laura (from LA) accompanying me at my pop-up shop and giving my testimony to the wonderful ladies (and some husbands) during the week of Superbowl LVI. Here with Super Bowl Champ 55, Cyril Grayson Jr shopping:

I met many wonderful warm-hearted women who really love Jesus and our jewelry. They bought for themselves,their daughters and some NFL champs even bought valentines day gifts for their wives. They LOVED The Shepherd'sCross necklace,The Fear Not Hoops  and  The Great Plan necklace  and bangle for woman.

The next day was Off The Field NFL Wives Association 21st annual charity fashion show “Fashion on a Spectrum” held in Santa Monica Place. This year benefiting  Holly Rod Foundation, a charity organization who are dedicated to providing compassionate care to those living with autism and Parkinson's disease. The charity was founded by actor Holly Robinson Peete and her husband former NFL quarterback, Rodney Peete.

Actress Holly Robinson Peete and Cookie Johnson opened the event from the stage:

The NFL wives and their children  were the models in the show and the energy was amazing. They were all so beautiful and fashionable. Here are some of my favorite outfits:

We really enjoyed ourselves and got to meet with wonderful people. Here with Terry Crews and Mike McKenzie (Super Bowl Champ 44) who bought jewelry for his wife the day before.

My red dress was designed especially for the event by Sofia Corneskog Couture, and I am so grateful that she took the time to create it for me.

I was really touched by the sisterhood amongst the women and how they supported each other and their husbands off the field. It was a real honor to meet them all and I felt so blessed to see them all proudly wearing ZOE HOOP jewelry at the event.

To me the visit was an answer to prayer. The American people have been on my heart since I founded ZOE HOOP. This was an amazing adventure and a great achievement for ZOE HOOP. I feel excited to have had the door finally opened to USA.

Caroline Johansson, designer ZOE HOOP

Photocredit: Shutterstocknow

Caroline Johansson

Designer, speaker and CEO ZOE HOOP




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