Late one night in January I received a voice message
on ZOE HOOP’s instagram from the YNS Live podcast host Julien Hahn. She said she was broadcasting live during the
Super Bowl week in Los Angeles and wondered if I would like to attend a Luncheon
with the NFL ladies and if I would like to have a pop-up shop there selling my jewelry.
I had a Zoom meetingwith Juliet and the organizer Cynthia Zordich, the founder of the NFL Thread organization (like LinkedIn for NFL wife’s) to talk details. They were convinced that my Christian jewelry would fit perfectly at the event because many of the players' spouses were believers.
After I had consulted with God, my husband, and my
California raised friend Pamela, I realized that this was a fantastic
opportunity for ZOE HOOP.
One and a half weeks later I was in Santa Monica, LA with my friends Lizette (from Sweden) and Laura (from LA) accompanying me at my pop-up shop and giving my testimony to the wonderful ladies (and some husbands) during the week of Superbowl LVI. Here with Super Bowl Champ 55, Cyril Grayson Jr shopping:
I met many wonderful warm-hearted women who really
love Jesus and our jewelry. They bought for themselves,their daughters and
some NFL champs even bought valentines day gifts for their wives. They LOVED
The Shepherd'sCross necklace,The Fear Not Hoops and The Great Plan necklace and bangle for woman.
The next day was Off The Field NFL Wives Association 21st annual charity fashion show “Fashion on a Spectrum” held in Santa Monica Place. This year benefiting Holly Rod Foundation, a charity organization who are dedicated to providing compassionate care to those living with autism and Parkinson's disease. The charity was founded by actor Holly Robinson Peete and her husband former NFL quarterback, Rodney Peete.
Actress Holly Robinson Peete and Cookie Johnson opened the event from the stage:
The NFL wives and their children were the models in the show and the energy was amazing. They were all so beautiful and fashionable. Here are some of my favorite outfits:
We really enjoyed ourselves and got to meet with wonderful people. Here with Terry Crews and Mike McKenzie (Super Bowl Champ 44) who bought jewelry for his wife the day before.
My red dress was
designed especially for the event by Sofia Corneskog Couture, and I am so
grateful that she took the time to create it for me.
I was really touched by the sisterhood amongst the
women and how they supported each other and their husbands off the field. It
was a real honor to meet them all and I felt so blessed to see them all proudly
wearing ZOE HOOP jewelry at the event.
To me the visit was an answer to prayer. The American
people have been on my heart since I founded ZOE HOOP. This was an amazing
adventure and a great achievement for ZOE HOOP. I feel excited to have had the
door finally opened to USA.
Caroline Johansson, designer ZOE HOOP